S-RM : Cyber & Investigations Consultancy
+23% Brand Awareness | +200% Revenue from Enquiries
Challenge
For a Cyber Security Consultancy, S-RM, the opportunity / challenge was to move beyond B2B ‘lead gen’ to take a bite out of the ‘Big 4’ Professional Services Firms. But the path to success was fraught, for a firm attuned to ‘risk’, the challenge for media strategy was to convince UK’s C-Suite that they needed to look past their traditional strategic partners.
Insight
Researched revealed that the audience exhibited a “Confident and Closed” mindset, assured in their own judgment and not as innovative in action as they believe. Media’s role was to ‘challenge’ their received wisdom to put them on a proactive footing when it comes to choosing cyber and investigations partners – no more default.
Solution
London & SE frequency corridors with hand-picked tenancy in high-stature digital outdoor, making the audience take a beat through luminescent messaging blended with podcast partnerships and a sustained presence with longer-form creative in the weekend business supplements.
What the client said:
“Palace Project helped to build the case for brand building and then outlined several scenarios for a campaign that exceeded expectations for outcomes by increasing brand awareness and providing value back to the business. I would recommend them as a partner.”
Rebecca Smith, Head of Marketing