Iconic media to win the Christmas retail period
+300% Brand Search Volume Period on Period
Challenge
Increase brand equity and super charge demand during the Christmas retail period where instax cameras not only compete with Polaroid but any gadget of around £100, Air Fryers for example.
Insight
Instax’ has the right to act with swagger - it is a superior product to it’s competitors and the bubble camera even featured in Strictly Come Dancing. It was time to sacrifice traditional reach and frequency planning and elevate the brand above other products selling for circa £100.
Solution
Developed a plan of “Iconic Media” that prioritised linear peak time spots in iconic programming such as the Bake Off final and I’m a Celebrity’, super-sized billboards in city-centre hubs supported by Broadcaster VOD to increase 1+ reach of younger audiences, also aligning the digital buy with elements such as ‘first view’ on TikTok