Pan-European reach while building warm brand associations
Challenge
Instax’s Central European team wanted to increase in Brand Consideration and Intent to buy for their camera range in the Christmas period with the requirement of being additive to local market campaigns.
Insight
The instax brand is synonymous with ‘giving, to be additive and cut through with gifters across Europe we looked to build an association with one of the warmest moments of the period : cozying up for a Christmas movie.
Solution
Sponsorship of the Disney+ Christmas Films strand across 5 European markets. Instax appeared with co-branded idents and spots when families sat down to watch Home Alone or Die Hard or Muppet’s Christmas Carol to name a few.