Brand Strategy for a Workplace Wellness Start up
Building a B2B brand that’s ready for scale-up
Challenge
GetZeN had built a marketplace and platform to provide tailored employee therapy recommendations from a range of holistic treatments. The business was running at full startup-speed and needed a new focus to unify product & comms.
Insight
The workplace wellness category is cluttered by brands that make bold claims about ‘cultural change’ and providing ‘instant access’ to care in the workplace - some lean into ‘medical’.
Most employers have little idea as to how their employees feel - but GetZeN does. The opportunity was to lean into that insight.
Solution
A brand strategy of ‘Perceptive’.
This word informed language on all communications from investor decks to the building of product. We developed a PR campaign, content streams for social, webinars and a white paper using ‘perceptiveness for what employees really need’ as the guiding principle.
What the client said:
"If you ever need help with a marketing strategy you have to check out Palace Project with the wonderful Duncan Snowden and team. Duncan is a brilliant strategist; he kept everyone at GetZeN Corporate Wellness on an even keel whilst moving us all forward with our project. As an added bonus, if you work with Palace Project you also get - kindness, humour, proactivity and buckets of creative thinking!"
Francesca Rogers MBACP, Co-Founder GetZeN
